Live Our Heritage festival successfully sheds light on Emirati heritage and its rich values
- Organised by Dubai Culture at Global Village and attracting over 42,000 visitors.
- Witnessed the organisation of six innovative heritage and cultural competitions and the participation of eight groups in local traditional arts programmes.
Dubai, 5 May 2021: Dubai Culture and Arts Authority (Dubai Culture) concluded the activities of the 11th edition of the Live Our Heritage festival, which was organised at Global Village under the theme ‘Genius of Emirati Traditional Crafts.’ The festival attracted a record number of visitors, exceeding 42,000 despite the exceptional circumstances.
Fatma Lootah, Director of Cultural and Heritage Programmes at Dubai Culture, commented: “The 11th edition of Live Our Heritage Festival has succeeded in achieving results that we consider distinctive, given the current conditions the world is undergoing and the suspension of all the festival’s heritage and cultural activities per the precautionary measures and preventive measures to limit the spread of COVID-19. I thank all our partners who contributed to the success of this edition, especially Global Village, which is the ideal destination for organising festival activities, highlighting the UAE’s national and cultural heritages, and giving a large audience the opportunity to learn about our traditional crafts. The Authority’s efforts to preserve local heritage, support local craftsmen and artists, and preserve traditional handicrafts to enhance Dubai’s position on the global cultural tourism map constitutes one of the sectoral priorities of our 2025 strategic roadmap.”
For over four months, the Live Our Heritage Festival coincided with Global Village’s celebration of its silver jubilee, attracted 42,329 visitors and witnessed the organisation of six diverse and innovative heritage and cultural competitions, with eight Emirati folk groups participating in distinguished local traditional arts programmes throughout the duration of the festival.
The festival welcomed visitors to Global Village daily and presented them with a rich programme of activations, including traditional coffee, the traditional room, Emirati cuisine, the Tawash profession, Mutawa, traditional crafts, pottery, and date-selling. The festival also highlighted traditional arts programmes as well as virtual dialogues and educational sessions and meetings with specialists in the field of culture and heritage, workshop presenters, and media professionals, providing the public with an opportunity to learn about the most important features of Emirati heritage and its authentic customs and traditions.
The festival succeeded in raising awareness of the origins of the tangible and intangible heritage of the UAE by highlighting its rich values among society members to discover, promote and develop talents in the fields of culture, art and heritage; achieve the governmental principles related to the strategic pillars and objectives of the Dubai government in culture and heritage; support tourism in spreading the culture and history of the UAE; shed light on the existing arts and diverse cultures and link them to the initiatives launched and adopted by the wise leadership through the convergence and meeting of world cultures in one place; and preserve Emirati heritage.
Through the organisation of the festival at Global Village, Dubai Culture sought to promote the care and development of all forms of art to preserve the rich heritage of the country, create an appropriate climate for the nurturing of new talents, encourage talented people, and open up horizons of knowledge for citizens and the public. The Authority also set out to sponsor all innovative ideas in the field of culture and heritage, preserve national identity, promote belonging and investing in young energies, disseminate new cultures (such as crafts culture and linking them to sustainability and heritage industries), and activate integration between institutions and cultural entities as an active element of the UAE’s comprehensive development process.
Dubai Culture has been keen to provide a safe and healthy environment for the festival's visitors and participants by adopting a number of steps and procedures that contributed to the production of the festival. These included the strengthening of preventive measures to ensure full compliance with the conditions of hygiene and sterilisation set on all employees and visitors to the festival, the continuous developing of health and safety rules to ensure a safe environment that supports exceptional visitor experiences in cooperation with Global Village’s management, applying social distancing policies on the largest scale throughout the village, ensuring visitors wear masks, and providing sanitisers. Frequent cleaning and sterilisation during working hours and daily large-scale cleaning and sterilisation operations on all facilities after closure were also ensured, supervised by a specialised team from Global Village, among other measures that positively affected the success of the festival.