A passionate marketer, a technology enthusiast, transforming businesses through innovation and her exemplary managerial qualities, she is able to capably spearhead the achievement of the Authority’s strategic objectives. Prior to joining Dubai Culture, Badri was a senior advisor on strategic communications for ADNOC, the 12th largest oil and gas company in the world. She oversaw the management of strategic communications, while managing several projects that reflected positively on the company’s brand image, value and equity. During her tenure with ADNOC she was also seconded to the National Media Council as a senior consultant to oversee the content strategy and visitor experience for the UAE National Pavilion at Expo2020. Before ADNOC, she spent 11 years at UAE’s second telecommunications company, du, as the Executive Vice President of Brand and Communications. While at du, Badri passionately championed the creation of an enhanced, end-to-end brand and communications experience – one that tapped into all key touchpoints. Her firm belief that customers’ unique lifestyle demands would drive du’s operations and endeavours resulted in a cohesive brand strategy for the telecom operator that is now worth over AED 2 billion, making it the fourth most valuable telecommunications brand in the region in 2016. Recognition for the brand’s creative ingenuity has been validated through a number of international accolades. Under her leadership the du Tuesday campaigns won several impressive international advertising awards including the coveted Black Cube at the Art Directors' Club of New York, the elusive Yellow Pencil at the D&AD Awards and the UAE’s first Gold Lion at the Cannes Lions. In order to link strategic vision with employee productivity, Badri orchestrated several initiatives to nurture the next generation of Emirati visionaries. Throughout her career, she led communications teams comprised of the highest number of Emirati employees, many of whom progressed from graduate trainees to mid-management and director-level roles. A staunch advocate of social responsibility and the driving force behind the execution of long-term sustainability goals, Badri headed the first implementation of Social Return on Investment (SROI) for any telecom in the region in 2014. Her passion extends to female empowerment and she has championed women in ICT throughout her career, breaking stereotypes along the way. She is the Vice Chairperson for the Dubai Women Establishment, a role which gives her unique insights and allows her to be a role model for the active participation of women in creating value for the economy and society in the region. In 2021, she was appointed as a member of Dubai Media Council and of Dubai Future Council on Media. She is also a member of Dubai Future Council on Media, Hamdan Bin Mohammed Bin Rashid Al Maktoum International Photography Award (HIPA), and Al Jalila Cultural Centre for Children. She was also assumed board member and director roles for some of Dubai’s leading entities such as Dubai Properties, Dubai Cares, Dubai Media Incorporated and International Media Investments. Throughout her inspiring and diverse career, Badri has held various advisorship positions and her extensive academic and professional experience has contributed to the acceleration of institutional success, and contributed to stimulate economic, social, ethical and sustainable growth. Her Excellency is a well-groomed strategic c-suite executive, who has been named as The Holmes Report's 2018 Innovator 25 in EMEA, ranked at 33 of Forbes ME 200 most powerful Arab woman in the World and at 37 of 100 most powerful Arab business women in Listed Companies. Her Excellency is a certified director having completed the International Directors Program with INSEAD and holds an MBA in Managing e-Business from Zayed University, and a Higher Diploma in Communications Technology (Journalism) from The Higher Colleges of Technology, from which she graduated with Distinction and Highest Honor. Hala also completed the UAE Government Leaders Program in 2019 and the Sheikh Mohammed Bin Rashid Leadership Development Program in 2007. Her Excellency was twice awarded the Sheikh Rashid Award for Scientific Excellence, for outstanding academic achievement during her earlier education.

In 2001 with Emarat Petroleum Company, Lootah found himself initially managing retail operations before progressing to oversee Government and Industrial Sales. His trajectory took a significant turn in 2006 when he joined Nakheel Properties as Commercial Manager, a role that set the stage for his swift ascent up the corporate ladder. By 2008, Lootah had risen to become the General Manager of Business Development and Operations at Al Warsan Company, a Nakheel subsidiary. The following year, he expanded his remit to include Business Development and Stakeholder Relations at Nakheel Properties. His career continued to evolve, and in 2014, he was appointed as the Executive Director of Facilities Management at Strata. Lootah's expertise was further recognized in 2020 when he assumed the role of Executive Director of Community Management at Meydan.

After transitioning to Dubai Culture and Arts Authority in 2021, he embarked on a new step as CEO of the Operations Support Sector, setting the sector’s general, detailed, long-term and short-term strategic objectives in line with the Authority’s strategic roadmap and its sectoral priorities, in addition to supervising the preparation and development of the manual on procedures, processes and standards related to the provision of services in line with the requirements of the Dubai Government Excellence Program and international best practices. Lootah also works to implement the innovation and institutional excellence agenda, and develop all of the Authority’s platforms and training programmes in accordance with global best practices, within the framework of the Authority’s digital transformation process that aims to keep pace with Dubai’s aspirations and ambitious visions.

Lootah is also responsible for supervising the strengthening of relationships with suppliers and strategic partners, managing procurement operations, and working to ensure the sustainability of the Authority’s financial resources in the long term, developing operational plans for the organisational units in the sector, setting KPIs and objectives for measuring performance, monitoring the progress made therein, following up on the submission of performance reports and their implementation. He has also contributed to the success of the Authority’s HR transformation strategy.

Lootah holds a diploma in Banking and Finance Management from the Higher Colleges of Technology, as well as a master’s degree in business administration from UNSW Sydney in Australia. These qualifications have provided him with a deep understanding of his subject matter and helped develop his various analytical skills, motivating him to explore the boundaries of creativity and achieve projects that leave a positive impact. He continues to develop innovative strategies to improve personal and collective performance.

She graduated with a BA in Visual Arts from Zayed University, Dubai, and holds a master's degree in Museum Studies & History of Art from Paris-Sorbonne University in Abu Dhabi.

Muna currently leads the Museums & Heritage Sector, overseeing the development and operations of several museums and heritage sites within the emirate of Dubai.

Her contributions have been instrumental in the successful establishment of ssignificant cultural institutions within Dubai. She played a pivotal role in the development of the Al Shindagha Museum, which chronicles the history and rich heritage of Dubai and collected its content through an extensive crowdsourcing campaign. Muna also was a key member in the development of the Etihad Museum, a sprawling 25,000 square-meter political history museum located adjacent to the Union House, where the historic treaty establishing the United Arab Emirates federation was signed in 1971.

Muna's dedication to capacity building and fostering local talent within the cultural heritage sector is a cornerstone of her work. She firmly believes in the importance of community engagement and actively involves the public in the development of projects. By creating museums that are dynamic and responsive to the needs and interests of the people, Muna aims to ensure that Dubai's cultural heritage remains vibrant and relevant. Her commitment to empowering local talent and fostering community participation continues to shape the sector, creating a lasting impact for generations to come.

Shaima graduated from the Dubai Leaders Programme in the Mohammed Bin Rashid Center for Leadership Development in November 2021. She also obtained two certificates from the Massachusetts Institute of Technology (MIT): business process design for strategic management, and accelerating corporate innovation, as well as a certificate on ‘Business Strategy’ from Harvard Business School. In 2023, she also completed the ‘Women on International Boards’ Program that was held in collaboration between Dubai Women Establishment and the Institute of Directors in London. She also pursed her MSc in Big Data, Business Analytics, and Artificial Intelligence at ESCP Business School.

During her tenure at Dubai Culture and Arts Authority, Shaima stepped up as Acting CEO of the Arts & Literature Sector as well as the International Relations Office in 2021 on top of her role as the Director of Marketing and Corporate Communication. She oversaw an additional four departments with a team of 15 employees, 20 strategic art projects and the creation and review of the Authority’s key strategies and policies.

Earlier in her career, Shaima was the Marketing and Corporate Communications Manager and Deputy Chairman of wasl’s CSR Committee at wasl Asset Management Group from 2007 – 2013; she was also the Head of Marketing at the Community Development Authority in Dubai from 2013 – 2014. Within one year at CDA, Shaima ‘s leadership skills were validated when she was promoted to Director of Marketing and Corporate Communication, where she headed the team until joining Dubai Culture and Arts Authority.

Shaima is a member of the Dubai Media Diplomacy and Communication Network in the Government of Dubai Media Office and a member of the General Network of Government Communication in The Executive Council of Dubai. She also completed the leadership programme in Cambridge Leadership Middle East Associates in November 2017 and the International Media Diplomacy Programme in the Protocol School of Washington, Washington DC, in November 2017. Shaima was also a jury member of the 2024 Campaign Agency of the Year Middle East Awards.

Through her efforts in leading the Marketing and Corporate Communication Department at Dubai Culture, the Authority has won several awards, including six awards at the Transform MENA Awards for the visual and brand identity, which include three gold awards in the Best Implementation of a Brand Development Project,’ ‘Best Use of a Visual Property,’ and ‘Best Visual Identity from the Public Sector’ categories. The Authority also won the silver award for the ‘Best Creative Strategy’ category and the bronze award for the ‘Best Brand Development Project to Reflect a Change of Mission, Values or Positioning’ category as well as the grand gold award for the ‘Best Overall Visual Identity.’

She also led several campaigns that secured several awards, including the best CSR campaign in the PRCA MENA Regional Awards for Dubai Culture’s Ramadan Heroes initiative, as well as two awards at the GovMedia Conference & Awards in Singapore, namely the ‘Digital Initiative of the Year’ award for the Ramadan Heroes initiative and the ‘Campaign of the Year’ award for the Dubai Calligraphy Biennale, both in the Culture and the Arts category, in addition to 4 awards in the MENA Stevie Awards, namely the Gold award for Innovative Achievement in Corporate Social Responsibility for the Ramadan Heroes Initiative; Gold for Most Innovative Instagram Feed for Sikka Art Design Festival and Creative Dubai; and Bronze for Most Innovative Instagram Feed for the Sikka Platform account. She also won the Bronze award for the Most Innovative Marketing or Advertising Professional of the Year.