Dubai Culture Supports Dubai Tourisms MedyafInitiative

The Authority participates in Dubai Tourism initiative to support nationalisation in the tourism industry


Dubai, United Arab Emirates, 23 July 2017: Dubai Culture & Arts Authority (Dubai Culture), the Emirates dedicated entity for culture, arts and heritage, has participated in Dubai Tourisms ongoing Medyafinitiative to strengthen nationalisation in the tourism industry.

The latest Medyafinitiative event was hosted at the Shangri-La Hotel on 18th July and generated a high level of attendance from local applicants. During the event, Dubai Culture received many applications from candidates seeking to enter cultural tour guide and customer service roles, among others. The Authoritys participation reflects its commitment to nurturing and empowering national talent.

Dubai Culture launched a cultural tour guide programme and trained the first batch of employees in the initiative, who were drawn from across the Authoritys numerous heritage sites, including the recently unveiled Etihad Museum. The aim of the training programme was to enhance the performance and technical skills of Dubai Culture staff specialising in history, Islamic civilisation and tourism.

The Medyafinitiative provides opportunities for UAE nationals to acquire appropriate training for improving their skills, supporting them in entering the tourism sector across fields including hospitality and retail. The project aims to build national talent in preparation for the 20 million guests that are expected to visit Dubai for Expo 2020.

Dubai Culture aims to enhance Dubais cultural scene and draw attention to the Emirates rich heritage with a variety of initiatives that take place throughout the year. The Authoritys mandate is to build bridges of constructive dialogue between different civilisations and cultures through enriching initiatives that benefit the Emirates citizens, residents and visitors.

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