Dubai Culture partners with CreateNations as part of #CreateTogether campaign
Authorised by the Department of Islamic Affairs, CreateNations will donate proceeds to charity
Dubai, UAE, 27 June 2020: Dubai Culture & Arts Authority (Dubai Culture) has announced its partnership with CreateNations, under the patronage of Briar Prestidge Trading LLC, as part of its digital campaign #CreateTogether. The campaign by Dubai Culture encourages local & uae based artists to share their talent through their chosen art form and it has already garnered over 1500 submissions. In line with this, CreateNation artists created designs for quarantine-themed T-shirts which are sold with toxic-free fabric paints for a creative at-home project. Proceeds from the first collection will go towards buying personal protective equipment (PPE) for health workers fighting the COVID-19 pandemic via Emirates Red Crescent, authorised by the Department of Islamic Affairs.
A creative mix of art and fashion, this unique project offers an opportunity to get creative. Thanks to the new partnership with Dubai Culture, it also provides UAE artists the chance to turn their art into fashion to raise awareness and help society’s most pressing issues.
Shaima AlSuwaidi, Director of Marketing & Corporate Communications at Dubai Culture, said: “Through this collaboration, we seek to support inventive and creative initiatives and provide them with a national-level platform to showcase and engage with the community. The partnership will certainly spread a positive message and a renewed love for culture across all segments of society.”
CreateNations Founder and CEO of Prestidge Group, Briar Prestidge, said, “This is an encouraging partnership for Dubai Culture and CreateNations for many reasons. The CreateNations’ movement began with a simple agenda – Do your part to help others. Our debut quarantine-themed collection received praise for the fun designs and memories it created during the lockdown period, with the proceeds donated to procuring PPEs for frontline workers. As a result of the pandemic and social isolation, many people feel anxiety. Our second CreateNations collection, in collaboration with Dubai Culture, will focus on mental health & positivity. We encourage UAE nationals & uae based artists to
get creative; submit your design for the T-shirt at CreateNations for a chance to be featured and to be part of our cause.
The Art Tees are available in men, women, and children sizes through the CreateNations website (www.createnations.com). They have a range of designs and come with non-toxic paints and paint brushes. Please submit your designs to firstname.lastname@example.org.
Residents are encouraged to follow the #CreateNations and #CreateTogether campaigns on Facebook and Instagram as well as share their designs to be featured in a #CreateTogether exhibition by Dubai Culture in the future.
CreateNations under the patronage of Briar Prestidge Trading LLC is a DIY fashion brand that encourages creativity and builds a community around a good cause.
About Prestidge Group (www.prestidgegroup.com)
Prestidge Group is a PR, personal branding and production agency in Dubai working with HNW individuals, C-level executives, technology experts, celebrities and investors. We help elevate your corporate profile and build value as a speaker, media spokesperson and thought leader.
Emirates Red Crescent (www.rcuae.ae/en/)
Organising awareness programs, first aid, protection and control of epidemics. Brings attention to social issues and provides various humanitarian assistance for the vulnerable, needy people and
victims of accidents and natural disasters.
ABOUT DUBAI CULTURE:
On 8 March 2008, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, launched the Dubai Culture & Arts Authority (Dubai Culture). The mandate of the Authority is to serve as a dedicated entity for culture, arts, heritage, and literature in the Emirate of Dubai, and to drive the growth of the city’s artistic
and cultural landscape.
Under the leadership of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture, the Authority has played an integral role in reinforcing Dubai’s position as a vibrant global centre for creativity.
Dubai Culture aims to enhance Dubai’s cultural scene and draw attention to the UAE’s rich heritage. The Authority’s mandate is to build bridges of constructive dialogue between different civilisations and cultures to enhance Dubai’s position as a creative and sustainable global city for culture, heritage, arts, and literature, with an aim to empower these sectors by developing creative and innovative projects and initiatives locally, regionally, and globally.
Dubai Culture manages heritage sites across Dubai including Al Fahidi Historical Neighbourhood and Al Shindagha Museum, apart from managing Dubai Public Library branches which includes Etihad Museum Library, Al Twar Public Library, Al Rashidya Public Library, Hor Al Anz Public Library, Al Safa Art & Design Library, Al Mankhool Public Library, Umm Suqeim Library, and
Hatta Public Library.
Dubai Culture also plays a significant role in empowering the four creative sectors (arts, culture, heritage, and literature) by launching innovative initiatives and projects that aim at productive outcomes.