1- Develop and support the Culture, Art and Heritage sector& diversify the cultural offerings.
2- Promote public awareness and appreciation of the culture, art and heritage sector, and involve the community in supporting the cultural diversity and social cohesion.
3- Increase the economic value of the culture, art and heritage sector, through trade and creative industries.
4- Attract, retain and grow talents in Dubai for the culture, art and heritage.
5- Establish an effective governance and regulation framework to support the culture, art and heritage sector.
6- Develop key infrastructure projects for culture, art and heritage sector.
7- Develop the internal and external administrative systems in accordance with quality and excellence standards.