Ramadan Heroes campaign
It is a campaign launched by Dubai Culture and Arts Authority (Dubai Culture) in April 2020 as part of its humanitarian community initiatives. The campaign targets basic services employees and needy families throughout the UAE to ensure their happiness, honour and appreciate them for the services they provide, and create a state of human cohesion between them and community members in light of the difficult circumstances imposed by COVID-19.
In the absence of free Ramadan Iftar tents, the initiative aims to promote the spirit of giving in the Emirati community by encouraging community members to provide Iftar meals or Ramadan boxes of food supplies through talabat, which will be safely delivered in cooperation with ERC and UAE Food Bank to beneficiaries’ houses across the UAE.
This campaign falls under the umbrella of Dubai Culture’s humanitarian community initiatives aimed at promoting the spirit of benevolence and spreading the values of giving among society members. It also comes within the framework of the Authority's efforts to support the UAE's agenda of achieving the global Sustainable Development Goals, especially the second goal — ending hunger — as well as of ensuring food security, improving nutrition, and promoting sustainable agriculture.