Dubai Culture has launched a nationwide digital campaign through its social media platforms titled #CreateTogether. This campaign was launched under the directives of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of the Authority, following her letter of hope and optimism to Creative and Cultural industry. Through this campaign, Dubai Culture aims to encourage creators, artists, writers, photographers, short film makers and poets to showcase their respective creativity while they are committed to staying in their homes, in support of the #StayHome campaign that was launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai.
Through the #CreateTogether campaign, Dubai Culture seeks to inspire creative talents of various nationalities and cultures to provide innovative, cultural creations that would contribute to enhancing the audiences’ engagement with the cultural sector. These works will also be showcased in a number of events and art festivals that the Authority will hold in the future.
This national campaign also aims to unify the energies of creative talents within the UAE under the umbrella of solidarity for the sake of their community. Furthermore, it urges them to support the #StayHome campaign by showcasing cultural and creative innovations that emphasise their love for and affiliation to the nation.