Dubai Culture Launches the Second Edition of its Reading BoxInitiative

Initiative will run for 14 days at City Walk during the National Month of Reading

The event will feature a number of happiness and positivity activities

Dubai, United Arab Emirates, xx March, 2017: Dubai Culture & Arts Authority (Dubai Culture), the Emirates dedicated entity for culture, arts and heritage, has announced the launch of the second edition of its Reading Boxinitiative, which will be based at City Walk 2 and run from 20th March to 1st April 2017. Opening its doors to visitors from 10am to 10pm on weekdays, and 10am to 12am on weekends, the initiative will be rolled out across Dubai to appear in locations including malls and public areas, providing a unique experience for participants from all communities.

The second edition of the Reading Boxwill be held under the theme of A generation reads. A civilisation rises, in support of the UAEs National Reading Strategy and the National Month of Reading in March launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Saeed Al Nabouda, Acting Director General at Dubai Culture & Arts Authority, commented: "The Reading Boxinitiative is a direct translation of our governments vision. It has been designed to support the UAE National Reading Strategy and instil strong reading habits across all ages in Dubais communities, with the 2017 edition taking fresh inspiration from the latest book written by His Highness Sheikh Mohammed bin Rashid Al Maktoum – ‘Reflections on Happiness and Positivity.Throughout the book, His Highness emphasises the importance of positivity and the crucial role it plays in motivating accomplishments, high performance and success in all aspects of life. The Reading Boxreflects on this message and focuses on spreading knowledge and promoting reading as a happiness tool for everyone."

The Reading Boxwill kick off on International Happiness Day and offer a variety of activities that aim to spread happiness and positivity. These include a dedicated happiness programme and lecture, an introduction to a new happiness book written by Abdulla Al Kaabi, and a Happiness from Spaceprogramme from Nasser Al Rashidi, CEO of Happiness at UAE Space Agency. With the focus on children and youth, the initiative will also host a book exhibition and workshops, as well as discussion sessions that encourage visitors of all ages to consider vital societal issues in the company of writers, poets, publishers, artists and other prominent community figures. Children will also be invited to a book signing session and an interactive reading session.

Dr. Hissa bin Masood, Director of Studies and Research Centre at Dubai Culture, said: "By taking the initiative to shopping and tourism destinations, we are demonstrating our commitment to spreading a healthy reading habit across all ages and all segments of the community. The Reading Boxgives the public numerous opportunities to benefit from its activities, gain knowledge, and improve their reading habits, and we will be continuing to host the initiative at busy locations around the city to attract visitors and bring the joy of literature to their doorsteps."

The second edition of the Reading Box follows the successful first edition held from 11th to 24th October during the Year of Reading 2016 in Dubai Mall, which attracted thousands of children and adults. Visitors came from both private and public schools to participate in the initiatives diverse activities and workshops.


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